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In 2024, as the creative director of Meta Account, I’ve been leading a multidisciplinary team in partnership with XMDS, XC, CX, Brand, and UXR to develop a visual system that emphasizes clarity, highlights user value, and fosters engagement. Meta Account serves as a unified login system, designed to streamline access and empower users across Meta’s product ecosystem. My role spans the full creative spectrum—directing visual strategy, collaborating with art directors, product designers, and illustrators, and shaping a cohesive experience that is both intuitive and impactful.