As the project lead and art director, I collaborated with a small, multidisciplinary team to develop leadership competencies for Planned Parenthood. I art directed the illustrations, established the brand language, and led the visual design, including color, typography, and website design.

Working closely with Planned Parenthood leadership, we conducted over 14 interviews, transforming their insights into a set of inspirational animations and tools. These competencies, which include cultivating self-growth and championing equity, were designed to empower leaders across the organization with actionable resources that align with Planned Parenthood’s mission and values.