At Tempest, I led the Modern Recovery campaign—a deeply immersive and award-winning experience that transformed the narrative around addiction recovery. I managed product strategy, interaction design, and creative direction, from ideation to launch, under tight timelines. Designing the website, I created an interactive tapestry where users could zoom, click, and explore personal recovery journeys through audio and visual storytelling, connecting with our members’ voices in a profoundly intimate way.

The campaign also included a massive social media activation, collaborations with influencers, and interactive Instagram elements like tattoos that engaged our audience beyond the website. I curated every visual detail, from color palettes and illustration concepts to selecting the illustrator and shaping each illustration’s emotional tone. Modern Recovery was recognized with FWA and other web experience awards, setting a new standard for how recovery can be represented digitally—honest, personal, and immersive.